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Equipment
Choosing the Right Equipment for Your Video Project
Equipment·9 min read

Choosing the Right Equipment for Your Video Project

Alex Johnson
Director of Photography — Falhen Media

Navigate the world of video production equipment with confidence. From cameras and lenses to lighting and audio, learn how to choose the right tools.

The gear debate is the most seductive rabbit hole in video production. Here is the truth from someone who has shot on everything from an iPhone 15 to an ARRI ALEXA 35.

Start With Deliverable, Not Desire

The most important question before choosing any camera is: where will this footage ultimately be watched?

Rent the best camera you can afford. Buy the best lights you can afford. This order of priority is rarely wrong.

Tags:EquipmentFalhen MediaProduction

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