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6 min readSocial Media
Social Media·6 min read
10 Essential Tips for Creating Engaging Social Media Videos
Michael Chen
Creative Director — Falhen Media
Learn the secrets to creating scroll-stopping social media content that captures attention and drives engagement.
Social media video is the most competitive creative arena in existence. You have less than two seconds to prevent a thumb from scrolling past your content.
1. Lead With the Payoff
Traditional storytelling builds to a climax. Social video inverts this. Your most compelling moment goes in the first three seconds.
2. Design for Silent Viewing
Over 70% of social video is watched without sound. If your video only works with audio, it is already failing most of your audience.
Tags:Social MediaFalhen MediaProduction
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